Posted by: brambledoula | February 12, 2008


I am annoyed b the Always commercial that is advertising that it’s donating maxi pads to girls in South Africa so they can attend school. Now I love the concept, but I don’t like the action. Here’s why: for starters impoverished areas that would need this kind of support often have insane trash problems. Heaps of it everywhere. And that trash is often full of disposable diapers and maxi pads. Why contribute to a growing health hazard by putting more disposable menstrual products out there? My next problem is what are these girls going to do when the big fancy corporation decides it’s gotten enough of a tax write off and the funds stop? Why not give these young women options that will last and not harm their environment? Cloth pads, sea sponges, diva cups, or even free bleeding are all viable, renewable or reusable options that are green and will last beyond one little campaign.

Great idea Always, bad bad execution.



  1. i think about that every time i see the commercial! grrr…

  2. I’m so glad I’m not the only one who thinks about this. I’m sure someone at always thinks they’re doing something fantastic, and some women are probably being duped into buying their products under the guise of doing something good but I just think there are better ways of getting these girls an education without damaging their environment, putting chemicals against their reproductive organs, and giving them a potentially non renewable resource.

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